FoxDMS vs Loturn — Retail All-in-One vs Wholesale Cost

A Fair Look at Both Platforms

Short answer: Loturn is the retail all-in-one, with floor plan interest per car included. FoxDMS is the wholesale cost tool, with automatic floor plan $/day, true cost per car, and the wholesale purchase agreement.

Loturn: retail accounting, CRM, desking, and syndication

Loturn positions itself for independent used-vehicle dealers and says you should know exactly what you make on every car. As of October 29, 2026, its pages describe inventory, dealer accounting, CRM, deals and desking, F&I loan-referral tracking, and listing syndication to Facebook and CarGurus. Per-car costs include purchase price, transport, recon, detailing, parts, and floorplan interest tracked per car, right down to the day. AI invoice reading files costs to the right car. Inventory types listed are cars, RVs, boats, bikes, and trailers. Paperwork named on those pages is a Buyer's Guide, an odometer statement, and contracts filled in for you. You can scan and photograph cars right on the lot from your phone. Pricing is Flipper at $99/mo or $8 to $12 per deal with capped active units, Dealer at $349/mo flat with unlimited users, unlimited units, full accounting, CRM, desking, F&I referral tracking, and listing, and Multi-Lot at $699/mo for multiple rooftops, advanced reporting, priority support, and role-based access. The pricing page also says unlimited users, month-to-month, no contract, and no setup fee, with pass-through third-party costs (credit reports, book-value feeds, e-sign, and SMS beyond an included bucket) billed at cost. The trial is a free trial with no credit card to start, plus a free white-glove data import of inventory and customers. Loturn publishes its own Frazer alternative and DealerCenter alternative pages. For a retail lot that wants that stack in one subscription, that is a real product.

FoxDMS: wholesale cost, floor plan, and dealer paperwork

FoxDMS is operated by Crescent Solutions, LLC. The founder named on the site is Adam Al., a licensed Texas dealer. Plans are per dealership and billed monthly only: Starter $39, Growth $79, and Command $199. A credit card is required at signup, and you will not be charged for 14 days. The product calculates floor plan interest per vehicle per day and builds true all-in cost from purchase price, transport, recon, auction fees, and that daily floor plan amount, so profit per deal is real. On every wholesale deal, the Documents menu prints the purchase agreement, which is the bill of sale, and prints Texas VTR-41-A today as an overlay on the secure form. Form 130-U is coming soon. FoxDMS serves dealers across the US; the Texas forms are a bonus. It runs in any browser, including a mobile browser. Support is email at support@foxdms.com, with Priority Email Support on Growth and Command. QuickBooks integration is coming early 2027 and is not live. See the wholesale dealer software page and the true cost per vehicle definition.

Pricing and switching

FoxDMS Starter at $39/month and Growth at $79/month are below Loturn Flipper at $99/month. Command at $199/month is above Flipper's monthly price and below Dealer at $349/month and Multi-Lot at $699/month. Flipper also lists $8 to $12 per deal, so a very quiet month can cost less than Starter, and Flipper caps active units. Loturn's Dealer plan is the one that includes full accounting, CRM, desking, F&I referral tracking, and listing. Both companies describe month-to-month billing with no setup fee on the pages reviewed. Loturn offers a free white-glove import of inventory and customers when you start there. Moving the other way means entering vehicles and costs in FoxDMS, including the floor plan rate. If you are leaving Frazer for a cheaper cloud option, read the Frazer alternative overview and the Frazer alternatives roundup. Loturn publishes its own Frazer alternative page too. Read both pricing pages before you decide. Prices change.

The bottom line

If your lot is retail and you want accounting, CRM, desking, F&I referral tracking, and listing syndication, with floor plan interest still tracked per car, the Loturn pages describe that product, from $99/mo or $349/mo depending on the plan. If you are a wholesale dealer and the number you need every morning is what each car has cost you so far, including floor plan interest, FoxDMS is built around that workflow, from $39/mo per dealership, and it prints Texas VTR-41-A on the wholesale deal.

FoxDMS vs Loturn: Frequently Asked Questions

Is Loturn cheaper than FoxDMS?

Not on the monthly plans for a typical wholesale book. As of October 29, 2026, Loturn lists Flipper at $99 per month or $8 to $12 per deal, with capped active units. Dealer is $349 per month for unlimited users and unlimited units, including full accounting, CRM, desking, F&I referral tracking, and listing. Multi-Lot is $699 per month. FoxDMS is priced per dealership and billed monthly only: Starter $39/month (1 user seat, 50 cars), Growth $79/month (4 user seats, 200 cars), and Command $199/month (15 user seats, unlimited cars). Flipper's $99 monthly price is higher than Starter and Growth and lower than Command. The per-deal option can cost less in a very quiet month. Dealer and Multi-Lot cost more than every FoxDMS plan. The products are built for different work. Check both pricing pages before you buy. Prices change.

Does Loturn track floor plan interest per car?

Yes. As of October 29, 2026, Loturn says it tracks per-car costs, including floorplan interest tracked per car, right down to the day, along with purchase price, transport, recon, detailing, and parts. It also says AI invoice reading files costs to the right car. FoxDMS calculates floor plan interest in dollars per day for each vehicle and adds it to true all-in cost: purchase price, transport, recon, auction fees, and daily floor plan. Both track floor plan interest per car.

Which is better for wholesale dealers?

FoxDMS is the closer fit for a dealer who buys at auction and sells dealer-to-dealer. It is built for that workflow, from $39 per month per dealership, with per-vehicle daily floor plan interest, true cost per car, and Texas VTR-41-A printing. On every wholesale deal, the Documents menu prints the purchase agreement, which is the bill of sale. Form 130-U is coming soon. Loturn is a retail-oriented all-in-one for independent used-vehicle dealers: inventory, dealer accounting, CRM, deals and desking, F&I loan-referral tracking, and listing syndication to Facebook and CarGurus, plus a way to scan and photograph cars on the lot from a phone. A retail lot that wants that full stack may prefer Loturn. A wholesale operator who wants a lower published monthly price and a tool built for dealer-to-dealer work gets that in FoxDMS. Both track floor plan interest per car.

Does either need a credit card for the trial?

FoxDMS does. Card required at signup for the 14-day trial, and you will not be charged for 14 days. Loturn's pages, as of October 29, 2026, say free trial with no credit card to start, and a free white-glove data import of inventory and customers. Those pages do not state a trial length.

Does FoxDMS have a mobile app?

No separate native phone application ships with FoxDMS. It works in the mobile browser. Loturn, as of October 29, 2026, says you can scan and photograph cars right on the lot from your phone. FoxDMS support is email at support@foxdms.com, with Priority Email Support on Growth and Command.

Can I switch from Loturn to FoxDMS?

Yes. Start a FoxDMS plan and enter inventory, purchase costs, and the floor plan rate for each car. The Loturn pages reviewed on October 29, 2026 describe a free white-glove import of inventory and customers for dealers starting on Loturn. They do not describe an export into FoxDMS. FoxDMS is billed monthly per dealership: Starter $39, Growth $79, and Command $199. Card required at signup. You will not be charged for 14 days. On every wholesale deal, FoxDMS prints the purchase agreement, which is the bill of sale, and prints Texas VTR-41-A today. Form 130-U is coming soon.